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‘A Calculated Risk’: Taco Bell Presses the ’88 Percent Real’ Campaign

This is a discussion on ‘A Calculated Risk’: Taco Bell Presses the ’88 Percent Real’ Campaign within the Law News forum, part of the FORUM INFORMATION category; Okay, okay, Taco Bell. We hear you. The Bell is acting like the lawsuit filed by an Alabama law firm ...

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Old Feb 28th, 2011, 07:50 PM   #1
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Default ‘A Calculated Risk’: Taco Bell Presses the ’88 Percent Real’ Campaign
Okay, okay, Taco Bell. We hear you.



The Bell is acting like the lawsuit filed by an Alabama law firm last month claiming the tacos comprise mostly of filler — not beef — is the greatest thing to happen to it.

Starting this week, Taco Bell will air television commercials, radio spots and other ads featuring franchisees and employees talking about the makeup of its taco filling. In one ad, an employee says, “Our seasoned beef is 88% premium ground beef and 12% signature recipe. If you want to see that signature recipe, go to tacobell.com. It’s right there.”

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