How Web 2.0 can boost your marketing efforts

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Commentary: Embracing Web 2.0
by Jane Pribek

August 26, 2009

So much to your children’s embarrassment, you’re on Facebook for fun and maybe marketing, too. Want to really annoy your kids? Embrace Web. 2.0.

You’ll soon be all over the Web, and probably even getting new clients along the way.

It’s been an effective and cost-effective strategy for Madison’s Scott E. Mickelson, of Scott E. Mickelson, Attorney at Law LLC.

“As I’m learning more about search engine optimization and tweaking my advertising strategies, I’ve come to believe that a solo has to have some idea about how to help your profile rise up to a certain level online – just like you have to meet with the telephone book representative on an annual basis to place your Yellow Pages ad,” Mickelson says.

Read the entire article, click the link below...

Wisconsin Law Journal - Article