This is a discussion on Intellectual Property within the Areas of Law forum, part of the Create Wiki Article category; Intellectual property (IP) is a legal field that refers to creations of the mind such as musical, literary, and artistic ...
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|Dec 19th, 2012, 02:51 PM||#2|
Join Date: Dec 2012
Re: Intellectual Property
The value of intellectual property is very apparent when looks at the plethora of court cases in which a company has brought litigation to protect against trademark infringement. Recently Apple faced a trademark lawsuit from a Chinese company for the "SNOW LEOPARD" name and mark. This is on the heels of a $60 million settlement by Apple with another firm over the "IPAD" name. Amazon Books had also fought it out with Apple over the "APPS STORE" mark.
It is very important for small businesses to protect their intellectual property by filing with the United States Trademark Office to acquire trademark protection in advance Small businesses oftentimes do not protect their intellectual property and this is a critical mistake. Filing a trademark at the United States Patent and Trademark Office is pretty easy to do and there are lots of good guides that explain how a small business can file for a trademark:
It is most likely that many small businesses do not file for trademark protection because they are so busy building up their business that they do not recognize the importance and value of protecting their company brand or product brand by filing for trademark protection at the U.S.P.T.O.
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